RootMD offers a unique end-to-end, root-cause-driven solution to end chronic gut conditions from the comfort of your home. Facilitated by proprietary research in immunology and clinical success, they offer a personalized and sustainable path to health, not just symptom-suppression.
I was responsbile for an entire UX /UI overhaul of RootMD's mobile app and website.
Before designing the initial concept, the founder and I both agreed upon two guiding ideals that would become the company foundation. We wanted the brand and the overall look to feel vibrant and fun (many of the testing kits we researched were too rigid and stale). We also wanted the user experience to feel easy yet informative for the patient.
I aimed to have my design focus on a user friendly approach to personal health. I wanted it to be minimal but also have enough substance to entertain the user.
In the beginning we focused mainly on the web. For our second round of design we focused heavily on the native mobile app.
This was the very fist end to end UI project that I was tasked with creating. It was an awesome experience to get to build an app from the ground up along side a founder. I learned a lot about how to iterate and build on previous ideas, and to completely pivot from others. Because a lot of the features I built out never will see the light of day, It was a true lesson of non-attachment.
More on RootMD can be found here.